If you are new to internet marketing, you may be wondering how to do email marketing so that it builds your business and your reputation. This article is going to get you started on the basics of how to build your email marketing campaign from the ground up.The first step is to get clear about your goals. Ultimately, you want sales but you want to understand that the role of your email marketing campaign is to generate leads. To do this, you need to get their permission to email them. When you offer a form on your site asking for their name, email, and whatever other information you want to collect, their mind instantly goes to a series of questions like:
If you are really interested in learning how to do email marketing that drives your companies sales, understand that just asking for someone’s contact information isn’t going to get it done. Let them know what you are going to send them. Assure them that you will not be spamming them (and then do NOT spam them). Mention how often you will be emailing and let them know of any special offers or incentives they can expect. A smoke house in Michigan makes it clear that they send out special offers and discounts to their email subscribers that are not available anywhere else. Getting there permission to send them your information is the first step. When they fill out the form, they are saying, “Ok, I’ll take a look.”. Congratulations! Your list building has begun. The next step is to manage expectations. Stick to the content and terms you set up when they gave you their email address. Keep the information relevant, and make sure you are providing solutions for your readers; not just another sales pitch. If your call to action is strong and your follow-up is consistent, you can expect good results. If you offered to email them weekly and you are sending emails every day, be prepared to see a lot of remove requests. If you offered to email them weekly and you let months go by without emailing them, be prepared to see a lot of remove requests, bouncing emails, and a dead email marketing campaign. The first email you send should be thanking them for subscribing, reminding them what you will be sending, and giving them a link to your offer, presentation, download, etc… Your followup messages should be a mixture of updates, education, and presentation. As you learn how to do email marketing effectively, this will become more and more powerful and profitable for your business. You can go here to see our: Guide To Creating Powerful AutoResponder Letters. You can also go here to see our: Guide To Getting Good Email Marketing Results
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Category: Blog
Getting Good Email Marketing Results
Success with email marketing comes down to doing a few things consistently and doing them well.
Whether you are selling digital services, downloads, hamburgers, coaching, music lessons, t-shirts, books, opportunities, or real estate, your success with email marketing will come down to making sure you are doing a few things consistently. Get these right and your business can grow. Skip a step and your business will feel the pain:
Create Your Email Marketing Messages
Your email marketing message needs to be clear about what you are offering, what the benefit is to your subscribers, and how your subscribers can take advantage of the offer. Create effective email marketing messages that will help you convey your message and offer to your potential customers.
Getting Email Leads
Your options include:
a) setting up a hosted capture page in your TrafficWave.net account.
b) adding capture forms to your blog or web site.
c) using a third party capture page service.
d) adding subscribers from various networking events you attend.
Send Your Emails
You can set up automated follow up letters to go out over time. You can also broadcast special offers and newsletters to your subscribers at any time. We highly recommend our Email Marketing Checklist.
Your Emails Get Opened
Your message gets opened. It is important that your message stand out so that it gets opened and read by your subscribers. This is where you are making your mark, building your reputation, and letting your subscribers recognize your authority in the market place.
Your Offer Link Gets Clicked
You want to be sure you have a clear call to action so that your readers know how to learn more and take advantage of your offer. Once they have opened your message, good layout, design, and call to action will help keep their attention and close the sale.
Close The Sale
The details on this will vary depending on your offer, your industry, and how you interact with your subscribers. Make sure your landing page provides clear instructions not the next step whether that be to place the order, contact your for an appointment, etc…
Some of these steps require some time to set up and some testing to make sure you are getting the results you are looking for. The time you invest now will pay off with time savings, more leads, and more sales in the future.
| HOW EMAIL MARKETING CAN HELP YOU BUILD YOUR BUSINESS FREE REPORT SHOWS YOU HOW Request our free report to receive more details on how you can use email marketing to build your lists and grow your business. Your information will be kept private. |
What Is Email Marketing and How Does It Work
More and more businesses are asking, “What is email marketing and how does it work?”. It’s a great question and we hope to answer it for you with this article. Email marketing has become an essential tool for small and large businesses since the introduction of the Internet. In this article, we will do our best to explain what email marketing really is, why companies should use it and how they should go about doing so.
In simple terms, email marketing is a form of direct marketing in which businesses use email as a means of communicating with potential clients or existing clients.
The most common ways for companies to use email marketing include:
- Generating new sales leads.
- Following up with sales leads.
- Converting leads in to customers.
- Communicating with customers.
To give some more specific examples to better answer the question, “What is email marketing and how does it work?” let’s take a look at how various industries use email marketing.
- Entertainers use email marketing to build and communicate with their fan base. At an event or concert, fans could be invited to join the entertainer’s list. The entertainer would add a signup-form to their web site. When there is a new event, concert, or special announcement, the entertainer would then be able to send that information out to their list.
- Retailers use email marketing to drive new sales and generate repeat business. Advertising would include an option to join the retailer’s list to receive special updates, coupons, incentives, or announcement. From there, the retailer would be able to stay in touch with their customers to create ongoing repeat business.
- Restaurants are another great example. Chances are, you receive emails from some of your favorite restaurants with coupons, discounts, and special event announcements. This is a great way for restaurants to keep their name in front of their customers and drive repeat sales.
- Network Marketers often use email marketing to generate new leads and then follow up with those leads.
- Affiliate Marketers will use email marketing to build targeted lists of people with specific areas of interest. Then, as they find offers that would appeal to those groups, they are able to use email marketing to send those offers out to their lists.
So, if you have been asking, “What is email marketing and how does it work?” we hope this article gives you the overall idea for how email marketing can work for your business.
If you’d like to learn more about how TrafficWave.net can help you build your business with email marketing, we invite you to request our free report that gives you more details and can show you how to get started absolutely free. Just fill out the form, below.
You may also want to check out these articles:
Getting Good Email Marketing Results
| HOW EMAIL MARKETING CAN HELP YOU BUILD YOUR BUSINESS FREE REPORT SHOWS YOU HOW Request our free report to receive more details on how you can use email marketing to build your lists and grow your business. Your information will be kept private. |
Be a BIZ OWNER – not a BIZ Opper. Here’s how!
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It’s a brand new year. It’s time to shake off the idea that you are just an affiliate marketer, just a Biz-Opper, posting OTHER people’s programs, products and services without any significant personal gain. It’s time to start thinking like a BIZ OWNER! You can still promote any number of affiliate programs as a BIZ OWNER, but here’s the BIG difference…. Business Owners can make more money. Business Owners take the time to learn, then follow a systematic approach to marketing. Business Owners are deemed more accountable and command far more respect, credibility and trust. Business Owners know the strategies to earn money not just today, but to keep income growing for years to come. Business Owners can continue to GROW their business, even if their affiliate programs change by following a few simple steps. Business Owners know that just one purchase from a customer can lead to a LIFETIME of business, and a growing customer base. Business Owners who master marketing tactics set themselves up to best evaluate their marketing campaigns, generate steady traffic, continuous leads, and ever-growing sales figures now and for years to come! Business Owners can take advantage of tax laws to write off some expenses! Business Owners feel good about themselves. They aren’t simply peddlers of someone else’s products. They have their own customer base, they can pick and choose what they sell and to whom. They can go to sleep at night feeling good about what they do as a professional. There is a definite self satisfaction and respect about being a business owner. Here’s how to morph into a Business OWNER. Let’s look at GROWING your own online business, here’s how. If you want people to take you seriously as a reputable business owner you’ve got to get serious yourself. 1. Think like a business owner not a bizopper. YOU are in charge. You run the show. You pick the products and services you will promote under your business umbrella. Act like a professional, think about sales figures like a professional. If a product or service looks sketchy or scammy you avoid it. There are thousands and thousands of quality products and services to sell online, or develop and create your own things to sell. Affiliate marketers are a resourceful bunch. Your website will be your online office. Your kitchen table is your head office. 2. Make good decisions. Now that you have some idea of what to sell, where will you promote? How often will you promote? What is your budget for advertising? What’s your promotion plan? What kind of advertising will you book? What are your trusted advertising and traffic sources? How will you evaluate the effective of your ads and your sources? If none of this is familiar to you, you need help, Worldprofit’s training program will teach you what you need to know. 3. Be realistic. Don’t fall victim to hype anymore, think, assess, then DO. You know full well you are not going to get rich overnight doing an online business. If you are lucky you may make a few bucks in the first week, hundreds of bucks after a few months. Building a successful online business will take time, it will take effort. With an actual system to follow and some training and support your success odds are far higher. Worldprofit’s system is for everyone from the newbie to the more experienced marketer. 4. Stop buying all the latest get rich products that overload your email box. Start realizing that the secret to making money online comes down to 5 things: 1. Having something of quality to sell. 5. Learn to be a SELLER instead of a buyer. For too long you’ve been buying up products promising you sure-success. Stop it. Stop it right now. Switch your mind set to being a SELLER. YOU are going to be the one to SELL products, promote stuff and make sales. It takes some people along time to understand this. Your success will not come from a Get Rich Software package, or a new revealing ebook, or a grand money scheme. Your success will come from understanding what it means to be a SELLER. Learn how and what to sell and you are on your way to consistent online income. Who knows you may even develop your own products or services to sell! This can be Ebooks, Software, Traffic, Copy Writing, Article Writing, How To Writing, SEO services, Social Media Consultant, Content Blogger, Website Developer, etc. The list goes on. Craft your special skill or ability into something you can sell on your website. 6. Be a list owner and a list builder. Grow your own buyer list instead of getting on everyone else’s list, learn how to get prospects on YOUR own list. Every successful business owner, online and off, has access to an email marketing list. This list is critical. Why? On this list are buyers, people who have either expressed an interest in your product or services, or who have bought from you in the past. These are both customers and prospective buyers, real people who may very likely buy from you again. Build this list, grow this list, nurture this list. These people are extremely valuable to your bottom line. How do you build a list? If you are not sure, you better dig into the Bootcamp Training. Lesson 3 focuses on promotion and list building. 7. Expand your online portfolio to create multiple streams of income. 8. Expand your marketing reach. Successful marketers know it’s not enough to advertise in just one place, or even in just a few places. You can start with one, grow to three or four, but over time to GROW your business you have to expand your marketing reach. Test new sources, evaluate marketing effectiveness. Test your ads. Analyze the hits, clicks, leads. Explore Facebook marketing, newsletters, social media, safelists, traffic exchanges, optins, special offers, solo ads, banner ads, text ads and more. If you are not sure how to do this, read to the end of this article and I will tell you. 9 Leverage. Think Big. You may not be a millionaire yet but you can think like one. Millionaires have lots of friends, partners, allies, collaborations, and colleagues. They wheel and deal. They barter, they swap, they network. They stay in contact with key people. They offer something to get something. As your email marketing list (buyer list) grows you have leverage. Leverage allows you to offer something to someone else in your niche in exchange for something of equal value. 10. Be the Boss. Wake up every day and do the WORK for yourself and not someone else. When you are a BIZ owner there isn’t anyone to rely on but yourself. This means hauling your butt out of bed every day and getting down to business. Maybe you do the work early in the morning, maybe you do it late at night, but you find the TIME to DO IT on a regular basis so you don’t lose your focus. Biz oppers are dabblers, they get to their promotion when they get to it, or not at all. They may take a week or two off then fade off into something new and different. Lost focus, lost time, lost effort, lost income. 11. Develop vision. See that the work you DO to day to grow your business will make you money now, and for years to come. 12. Adopt a winning attitude, one of a successful person. If you are not a positive person by nature, become one. Successful people are positive, determined, they have a never-quit attitude. They make mistakes learn from them, go on. You may not be there yet but you will be, believe it! See yourself being successful, do the work to achieve your goals. Hang with positive people not negative energy-suckers. Worldprofit’s home business community is people from all corners of the world with one goal in mind, create a better financial situation for themselves and their family. You are in good company, people with shared goals and shared vision, all in one supportive, educational safe zone. Excited about what you read in this article? Ready to be a BUSINESS OWNER – no longer just a BIZ OPPER? Get started in Worldprofit’s online bootcamp training. It’s included in both the Silver and Platinum VIP Membership. Go at your pace. Earn as you learn. Focus. Plan to attend the LIVE interactive training offered every Friday by George Kosch. This training is included in your Silver or Platinum VIP Membership. See you there! Friday mornings at 8 AM CT / 9 AM ET. Access is in your Member area under LEFT MENU select BOOTCAMP TRAINING. Join WorldProfit NOW. OWN IT!
Rich Moyer |
10 Ways to Earn MORE as an Affiliate Marketer!
10 Ways to Earn MORE as an Affiliate Marketer!
Internet marketers are always hungry to make more sales – and to make MORE m o n e y.
M a k i n g m o n e y means not just more promotion, but SMART promotion that gets you results!
Here’s ten easy ways to do just that.
1. Promote your Affiliate program with a landing page or squeeze page – never your website.
Most Affiliate programs offer you a ready to use landing page for generating leads. This is ideal as it should include a compelling offer to get people to fill out a lead form. Websites are sometimes multi-purpose and are not usually as effective for generating leads as is a landing page dedicated to that ONE affiliate program. Using a landing page for EACH of your Affiliate programs is far more powerful than a one size fits all approach.
2. On every landing page or squeeze page include an O P T – I N Form for your Autoresponder, Newsletter, or Aweber or Get Response List.
Why? You can generate both a LEAD and get a new subscriber for your email list, at the same time! Double the benefit!
Your lead may not proceed with the offer on the table, but encouraging them to subscribe to your email marketing list means you can send future o f f e rs. Then you can use services like Aweber or Get Response to email them with your other o f f e r s, follow up emails etc. More on this below, it’s really important to increasing your sales.
3. It’s CRITICAL to include an Offer on your landing pages.
Not a boring, yawn-inducing offer but an EYE-POPPING, BLOW YOUR MIND offer! You and me and everyone else in the world likes a good deal. We respond to benefits, we want to know what we are going to get and why we should get it right now. That’s where a benefit-laden headline comes in followed by a scintillating o f f e r that motivates action. O f f e r s entice people to take action N O W. The better the o f f e r the better your results will be. Without an o f f e r your landing page is just like so many others out there without any juicy meat to get the bite. “F r e e” is the most motivating offer of all. R i s k f r e e and N o O b l i g a t i o n offers get more bites than any others bar none. Be clever, be believable but get that lead! Test your o f f e r s, tweak them. Ditch the dud ads and rewrite till you get a formula that works.
4. Add a personal bonus to your offer. By including your own bonus you make a great offer an irresistible offer!
This makes your offer more authentic when you, a real PERSON are making the offer and promising something extra. It’s like offering a child an extra scoop of ice cream! The first scoop is so good, the second F R E E scoop is mouth-watering!
Don’t give people any reason to say no to your offer. All you have to do is include something like this.
To get your Special Offer, fill out the form. When you have done so, just email me to get my personal added bonus to THANK YOU for your time.
** Not sure where and how to get o f f e r s and bonuses? See # 10 below.
5. Build your email marketing list.
By including on all your landing pages an optin form, you are smartly building your mail marketing list.
Failing to build your own e m a i l list is the BIGGEST mistake new affiliate marketers make. When you own a list or have access to a legitimate email list, you have access to a list of buyers. If you are not growing an email marketing list you are throwing away one of the best and most powerful ways to earn online. Think about it this way. Why do well known people like Oprah ask you to sign up for their newsletter on the website? Easy! To get you on a list. Why do they want you on a list? So they can send you stuff including special offers and products to buy.
Do you see the value of YOU having access to your own growing email list?
By being the LIST OWNER you become the SELLER not the BUYER. I hope a lightbulb is going off in your head right now! If it is, your future and your profits from affiliate marketing are looking a whole lot brighter already!
Being a list owner allows you to send offers, and promotions out to a growing list of interested people in your target market. So then it doesn’t matter if your affiliate programs change you still have access to your own list of people that you can email your NEW affiliate links, new o f f e r s, product launches etc. Understanding this ONE concept and implementing it will help take you from earning a little to having the potential to earn a whole lot more!
6. Be a real person, a genuine marketer, not a robotic email blaster.
Brand yourself. Include your photo, your name and contact details on your offers. Make it your goal not to just get sales but to build trust relationships with your buyers. The best way to get repeat sales is to be a nice guy or gal. Deliver on what you promise, follow up, do your best to make sure your buyers are happy. Respond to email and inquiries and complaints quickly to resolve problems quickly.
7. Stop buying cheap, garbage advertising.
You know what I’m talking about you’ve seen them in your inbox. The offers for a year of traffic for $5. Or 5,000 Double O p t I n Subscribers for $10. Buy advertising from trusted sources. A reasonable price for quality leads (not harvested recycled, computer generated leads), is about $3 each. Beware of leads mass produced by shady vendors using bots to create lists that look real but are fake. One of the best ways to protect yourself is to use an Ad Tracker. When you run a promotion, track the ads, look for strange trends that giveaway fakes like identical IP addresses, similar name styles and data entries. if you get leads with phone numbers actually call a few to see what the response is if any. If you have control over your leadpages, add in a Captcha like the free one offered by Google. By requiring that a Captcha (puzzle) be completed prior to form submission, insures it’s a real person filling out the form and not an automated bot.
8. Expand your marketing reach.
Too many marketers have one or two places they like to promote and they stop there. Expand your marketing reach by testing Safelists, Exchanges, Ad Swap sites. Safelists are a very good low cost place to advertise, for best results do the low cost upgrade so you can post more and don’t have to surf / view ads to earn f r e e ad c r e d i t s. Rotators also offer considerable exposure for a modest cost. The best rotators are ones that rotate user ads on a number of sites, not just one site.
9. Mix it up. Use a number of methods to promote including text ads, log in ads, banner ads, forums, rotators, classifieds, signature files, article marketing, blog posts, Facebook, Twitter, Linkedin. The more you promote the better the results. Need recommendations? See below.
10. Use a proven systematic approach for promotion to get results you didn’t even dream were possible!
Too many marketers use the “post and pray” method. They jump hot on a program one day, promote it – give up – move on to the next one – then the next. Jumping like fleas from dog to dog. They don’t ever tap into an actual system for promotion that brings consistent reliable income not just today but for the long term. I’m talking about a system that pulls in effective use of landing pages, lead tools, email marketing lists, SEO, article marketing, social media tactics, branding, ebooks, bonus offers, traffic generation and training all with support and help as needed. Most affiliate marketers make small amounts of money from this or that program. What they don’t realize is that a whole lot more money can be made consistently for the rest of your life if you tap into a system that provides a way of generating constant leads, traffic and sales from a number of reputable sources. Everything talked about in this article is what we teach and provide to our Members. The key is having access to legitimate income programs, recommended trusted advertising sources, sales closing offers, a proven marketing system to implement, a go-at-your-own-pace training program to follow, and help and support when you need it. Affiliate marketing is easy to start. What isn’t easy is knowing how and what to do to earn good money as a marketer. Notice I didn’t say “g e t r i c h”. You will never hear us say that. We teach you how to earn online by offering you HELP not HYPE. For over twenty years now, Worldprofit has been helping people worldwide make solid consistent income by providing the tools, resources and training to not just DO affiliate marketing but to make real money at it – today, tomorrow and for the rest of your life.
About the Author
Sandi Hunter, is Co-Founder and President of Worldprofit Inc. Started in 1994, Worldprofit has helped people worldwide grow their own online business with comprehensive training, support and resources from newbies to more seasoned affiliate marketers.
Note: If you are reading this and not yet a Worldprofit member, you’re missing out on valuable training to help you learn how to earn at home from reputable online sources. Worldprofit provides training, resources, software and support for people who want to learn how to earn at home from reputable online sources. Find out why for over 20 years now Worldprofit has been the # 1 popular choice for online home business training. Join over two million people worldwide who trust Worldprofit for online training and support at
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Affiliate Marketing 101
Affiliate marketing tips for beginners is first to “Start”. If you are looking to join affiliate marketing business, following tips are just like a mile stone in this journey. You control your actions and only have an effect on those people and things connected to you through relations and activities. [br][br]
The rest of the world and life you cannot control, so take some advice from one of my favorite Philosophers Bill Murray – “It Really Doesn’t Matter”. You need to start each day with an empty glass and fill it the best you can, do it, start, become all you can be. Sounds like a commercial for the army.[br][br]
In real world business, it will add good value to your efforts. So here are some tips for beginners in Affiliate Marketing[br][br]
1. Find a product or company you believe in to promote.[br]
2. Acquire an affiliate link through their affiliate marketing program.[br]
3. Get a domain name and hosting from a company like Go Daddy.[br]
4. Outsource a web/blog site that is controlled by WordPress.[br]
5. Sign up with You Tube.[br]
6. Learn how to do keyword research.[br]
7. Now blast your videos out using You Tube And Traffic Geyser[br]
8. Use Traffic geyser to blast out your blog posts to article sites.[br]
Now before you jump in and spend your money on things you may not need, get some help, mentoring. You need a plan of action, and realistic goals. There are some affiliate networks which offer free video training and seminars. These training videos and seminars are very useful for learning the basic and advance skills in affiliate marketing.
[br][br]
Millionaire Society is a private society of millionaires who’s only goal is to teach you every single thing you must know to build your own online business.
[br][br]
Republished with author’s permission by Richard Moyer[br]
Want to know more about the Affiliate Marketing?
Check out Rosalind Gardner’s Super Affiliate Handbook
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One more Academic Writing Company Is on Close Inspection. Loser or Winner?
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Essay Writing Service Survey: Discounts and Benefits
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